Museums are sanctuaries of history and art, places that allow you to slow down and look closely at the world around you. They are a place where we can see a wide range of different cultures and perspectives, from classical masterpieces to contemporary art and complex conflicts. They are also a source of inspiration and learning for many people, as they allow us to step outside of our everyday lives and discover something new.
Museums have many different functions: to preserve and conserve objects and collections; to provide exhibitions that inspire people; to educate and inform visitors; and to advance research in the field in which they specialize (art, natural history, science and technology, Egyptology, etc). Some museums are even involved in urban regeneration, helping revitalize run-down areas of their cities or towns (as illustrated by the famous Bilbao museum scene in the movie Black Panther).
A lot has changed since Noble’s 1970 essay, but arguably the most important change is that there are now more ways than ever to reach museum audiences. Today, museum audiences are incredibly diverse and their needs are also very different.
As a result, museums have to be more flexible and diversified in their missions and activities in order to meet all of these demands. This is why the new ICOM definition insists that museums must not only take into account their diversity, but that they must also reflect this in their activities.
But how do museums do this? The answer comes down to the different roles they play in their communities. As we’ll see, some of these responsibilities have a very clear impact on the museum’s mission and identity, while others are less evident.
One of the most important changes is that the new definition focuses on museum’s relationships with their communities, including their responsibility to protect and engage with the public. This is crucial, as museums need to be able to attract and sustain a large and diverse audience in order to carry out their mission.
This is why the new definition insists that museums must be transparent about their collection policies and that they should promote the fact that their collections are a shared resource. This is a direct response to the growing awareness that museums must be more inclusive in their outreach, and it is in line with the need to make museums more accessible to all.
Another important point is that the new definition clarifies the difference between acquisition and collecting. The old ICOM definition used the word acquire to describe obtaining objects, and this was problematic. According to Merriam Webster, to acquire means “to get as one’s own; to come into possession or control of,” and this was reflected in the way that most museums acquired artifacts: they took them from other countries without their permission, often through shady methods, and they talked about objects from non-western cultures only through a western lens, completely ignoring indigenous knowledge about these pieces. The new definition replaces this with the phrase “collecting,” which is about assembling, connecting and comparing.